Taking Your Talent to the Web | 2 | WebReference

Taking Your Talent to the Web | 2

Where Am I? Navigation & Interface

Zeldman Book Cover

"I LEFT MY BABY DAUGHTER in the car while I went to buy dope. Then I drove away. I'd gone about five blocks when I realized my daughter wasn't in the car any more."

So begins a brief personal narrative that fills most of the screen of a web page. At the conclusion of this woeful tale, we see a link or button labeled More Stories. We are likely to click it.

Before doing so, we notice that a small Narcotics Anonymous logo appears in the upper left area of the screen and that four menu items appear in a column on the right. The Face of Addiction, reads one. There Is a Solution, reads another. Meetings, says a third, and Membership, reads the fourth.

Meetings takes us to a map of the United States. Clicking any city takes us to a schedule of Narcotics Anonymous meetings in that city. The Narcotics Anonymous logo, consistently placed at the upper left of every screen on the site, takes us back to the first page, with its riveting personal narrative and easily understood menu structure. Perhaps when we return to the home page we are served a different personal story. This story may be a bit longer than the first we encountered. After all, our attention is now engaged because we have committed at least a few minutes of our time to the site. At this point we are ready to involve ourselves with a slightly more elaborate narrative.

This is one possible interface for the home page of Narcotics Anonymous, a 12-Step program that helps addicts recover, one day at a time. Recovery begins by facing the problem and telling the truth about one's life-however painful that truth may be. The honesty of these stories enables the storyteller to get well and his listeners to identify with the problem his story demonstrates. The prototype web interface parallels this process because the designers have done their homework and found out how the "product" (Narcotics Anonymous) actually works.



Created: April 4, 2001
Revised: April 9, 2001

URL: http://webreference.com/authoring/design/talent/chap3/