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Whenever the typical Web user needs to find something on the Web, he or she will almost always go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 search results returned (usually the first three pages of results), hardly ever looking beyond that. If nothing looks appealing, they will run another search using a variation of the keywords used on the first search. Again, they will look at the first 30 results. If they still find nothing of interest, they may switch to a different search engine and repeat the process. This, believe it or not, is the typical Web navigation behavior of at least 86% of all the 110 million Web users. The question is, does your Web site capitalize on this behavior? If the answer is "Yes," then no matter what a user searches for that has any relation at all to your products, they should find you! That translates to a very high amount of daily traffic to your site. Is this happening for you?
We'll bet the answer is "No." Very few Web sites really capitalize on this behavior. However, you can learn how to do so. For this tutorial, we shall assume that you're in the business of selling wedding gowns. You have a Web site that does a good job of displaying your wedding gowns, but like most other Web site owners, your traffic is really low and clients are simply not finding you. You've done everything you can think of, but your pages hardly come up on the search engines. What next? Well, get ready to learn one of the most effective online marketing strategies.
We know that the Web user will think of a keyword or phrase and type that into a search form on an engine. That is his or her first step, and so it should be ours. This is a very important step! Get a piece of paper or open up your text editor and keep writing all the keywords and phrases that you think of as you go through the steps outlined below. Selecting the right keywords or keyword phrases will skyrocket your traffic. Research has shown that most people use phrases of 2 to 3 keywords when searching. People have come to learn that just typing in one keyword in a search will get them thousands of records that they don't need. Therefore, they combine two or three keywords in their searches.
Your list should end up having about 50 or more keywords and phrases. You must write down every word that a person might use to look for your site PLUS words they might use to look for other related information or products. This is no easy task. It involves some research and a fair bit of thought. Remember, thousands of people out there looking for wedding gowns might not all think alike, look for wedding gowns directly, or even realize at the time that they can get wedding gowns on the Internet! To get a good list, here are the steps that you should go through. Keep your pen and paper handy so that you keep writing as you go along each step.
To read other interesting articles go to: http://www.harvestmoney.ws or call 514-824-3159 for more information.
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Created: March 27, 2003
Revised: March 14, 2007
URL: http://webreference.com/authoring/key_opt/1
