WebReference.com - Excerpts from Content Management for Dynamic Web Delivery, from John Wiley and Sons
Content Management for Dynamic Web Delivery
Who should read this book
From the author: "If you are contemplating a content-management solution for your organization, then you must be a business executive, a chief technology officer, a Web content manager, an information architect, or a manager of technical publications, training, customer support, human resources. In every case, you are someone who sees a problem with information creation and dissemination in your organization, and you know that the problem has to be solved. You've discovered that you can no longer manage documents as a whole, that you need to look inside the collections of content to find the information assets of genuine value to the corporation. You have learned that those information assets play a vital role in ensuring that staff, customers, and partners find the information they need quickly and easily. You have learned that simply putting documents online, whether on the Internet, an intranet, or an extranet does not make content reusable and useful. You have come to recognize that for content to be a corporate asset, it has to be developed and stored in small enough units that it can be leveraged among many different deliverables. You know you have to be able to create a single source of content that can be used in many ways to meet the needs of many different people.
"If you find your thoughts echoed here, then this is the right book for you. I hope that it provides you with an agenda for action. I have outlined the thinking and planning processes you need to embark on to make your journey into content management successful. I have tried to warn you about the pitfalls of premature technology decisions or attempts at quick fixes by moving all your legacy content into XML."
About the Author
JoAnn Hackos, PhD, is President of Comtech Services, a content-management and information-design firm based in Denver, which she founded in 1978. She can be reached at email@example.com. See also Dr. Hackos' recent article for the WebReference Update entitled: "Content Management - The Magic behind the Web." For more information on Content Management for Dynamic Delivery, visit the John Wiley & Sons site, or Comtech Services.
Created: February 6, 2002
Revised: February 6, 2002