Why Most Niche Template Sites Don't Work | WebReference

Why Most Niche Template Sites Don't Work

Why Most Niche Template Sites Don't Work

Ken Nadreau

From major companies to tiny startups, niche marketing seems to be the "bandwagon" everyone is jumping on these days. The down side is that it's possible to quickly get lost in the crowd and turn your dreams into just another "cookie cutter" nightmare and a total waste of time.

No matter what store you go into, there are niches down every aisle, such as housewares, hardware, sporting goods, cosmetics, etc. Niche marketing is nothing new by any means. It's been in existence since the very first marketplace opened up somewhere during the early days of human civilization. So it's not surprising that it's become such a big hit on the Internet where specific information is the name of the game.

The Search Engines are positioned to glean the most benefit from the niche mentality. People come to them to find specifics based on their keyword queries. So they'd be more apt to create the best algorithms and the most conducive environments to deal with these specifics or niche situations.

You as a marketer then, would be putting yourself in the best position possible by aligning your sites to take advantage of the search engines' algorithms.

Then why do so many try to sneak around them and still expect a good result?

Part of the whole niche algorithm scenario is to provide finely tuned specific information on any given topic that might be searched for. However, this is only part of it. The other part is about the age and uniqueness of the information provided.

Search engines try to tap into sites where the information is constantly being updated with fresh content on particular subjects, because they know that if someone comes looking for something, chances are they'll come back to find more. And the more they come back to find freshly updated information that wasn't available before, the better their searches will appear to be.

Now you need to ask yourself, "Are my sites conducive to providing fresh content for the search engines? Will they want to come back?"

If you're using those ready made niche package templates the answer would probably be no, because even though these packages come with hundreds of articles included, they inevitably share one characteristic.

They're all static.

Static, or never changing content isn't good in an environment where new information is constantly being sought after. In fact, having old and duplicate content about a specific subject might be seen as irrelevant.

So how does one break into a new niche market with content that's constantly being updated?

One problem that arises is that niche marketing has never been a big money maker for a single niche. Sure, there have been a couple instances where someone taps into a niche and creates an explosion of sales, buys a big house and retires off the revenue. But for the most part, niche marketing is about making a little money from a lot of niches and letting it all add up to making a decent living.

The problem then is how to create lots of niches and constantly keep them updated (without having to give up the rest of your life's activities).

One option is to have a site that other people update for you, which is totally possible if you owned an article directory that self moderates itself. The problem is that most article directory scripts are set up to be multiple category sites that cover just about every topic ever searched for, and for the most part, they're not self moderating.

Fortunately, there's one article directory script that can be tuned to a specific niche topic and does self moderate, meaning that it accepts or rejects articles automatically based on category and keyword choice. It's been designed with niche marketers in mind and overcomes the shortcomings other article directory scripts have with niche marketing. It's called Niche Master Directory. It's easy to install, adaptable to just about any Web page template, and can be set up thousands of times on different sites and different specific niches. Most importantly, it works with the search engines instead of against them!

For the time it takes to set up those pre-packaged niche templates, and for a one time cost rather than a monthly subscription you often have to pay to get the packages, Niche Master Directory is a much better option. Ken Nadreau and Hubert Daul, the creators of Article Submitter Pro highly recommend you look into getting your own Niche Master Directory at: http://nichemasterdirectory.com

 

Created: March 27, 2003
Revised: January 31, 2007

URL: http://webreference.com/authoring/niche/1