Want Affordable E-Commerce? Check out Site Build It | 2 | WebReference

Want Affordable E-Commerce? Check out Site Build It | 2

Want Affordable E-Commerce? Check out Site Build It

Now, you’re ready to start researching keywords for your domain concept. In my case, I’m somewhat conservative in my approach (some might use another term…) and I wanted to try out all sorts of concepts. I brainstormed several topics, such as 3D modeling, Photoshop tutorials and computer graphics.

What I settled on is Photoshop tutorials. You can see the results of the keywords in the below screenshot. But in order to understand what you’re seeing here, an explanation is necessary.

When you type your keywords into the Master Keyword List (using the + icon), nothing happens until you click on the $ icon. When you do, the SBI Manager searches the Internet for instances where your keyword combination has been used and creates the list you see above. To the right of the $ icon are the labels: Demand, Supply, Profitability, Supply Site Info, Possible Partners and Ideas for Content. For now, I’ll discuss the first three:

Demand and Supply is where you truly see whether your keywords will work for you – or not. Demand is a relative number of how many times people search for a particular keyword, compared to other words. Demand gives you a good idea of what potential visitors want.

Supply refers to the number of sites that supply that particular keyword and is an indicator of the competition that you face.

Profitability High profitability keywords have a good Demand/Supply ratio (high demand and low supply. They also are a good source of potential partners.

The other labels (Supply Site Info, Possible Partners and Ideas for Content) allow you to do even more research. Clicking on Supply Site Info will bring up information about sites that use the keyword combinations that you’ve researched. As you scroll through the list below, you can click on the Possible Partners or Ideas for Content headings to make notes about potential alliances or to jot down ideas for articles for your site.

Brainstorm Profitable Topics

If you’ve done a keyword search based on the ones in your list and your results are not what you had hoped, you can use the SBI Manager as a serious brainstorming tool, where you can research literally hundreds of keywords at a time. The first thing to do is to make sure you’re under the temporary.com domain name. Once there, click on the Brain button to begin the session. Several screens of instructions appear, welcoming you to the process, and informing you that this tool will save you weeks of intensive searching using other methods. It also tells you that the search will be an intensive process that uses many internet resources. It also warns you not to touch your computer (not even your mouse) during the process as it can easily be derailed.

Once you enter your keywords and click on the Brainstorm and Research (B&R) button, the software goes through four phases of searching for keywords related to your site concept, a process which takes about 20 minutes.

Note: Don’t do a keyword search on general terms such as free or internet. You’re likely to get a wide range of irrelevant results.

It will return a list much like the one below with several screens of information about how some of the keywords will fit your site concept, while others may seem trivial or irrelevant. Note how this page differs from the one above. One of the first things you’ll notice are the yellow checkboxes, which you can uncheck if the keyword isn’t relevant. That keyword will be discarded when you transfer the keywords to your domain.

Also note that while the Demand, Supply and Profitability labels remain, the $ icon has been replaced by a small Brain button. If you find a keyword in your list that is related to your site concept keyword, clicking on the little Brain button allows you to do a supplemental Brainstorm and Research session, giving you the opportunity of adding even more keywords to your site concept.

This could generate some unexpected surprises and might take you in a different direction than you had originally thought. It might even return keywords that are better concept than your initial one. That happened to me when I was researching the keywords “photoshop tutorials.” When the results came back, one combination was “photo shop tutorials,” which had a much higher Profitability. But what really caught my attention was the Demand/Supply ratio, which was 29,709/224. This was a clear indication that using these keywords (in combination with great content) would likely get me a high search engine ranking.

Further Notes on Keyword Searches

Once you have the keyword list in front of you, you need to decide which ones are relevant. To do, click on the Profitability and Demand labels. But be careful here. In my initial research, some of the Profitability numbers were quite high for a given keyword combination and I thought I had a real winner until I checked out the Demand/Supply labels and found that the Supply was more than the Demand, which is the exact opposite of what you want.

If you do all of these brainstorming sessions and you’re still not getting the results that you’re after, clicking on the Start Over button at bottom of the screen erases all the keywords and allows you to start over. Another option is the Continue Later button which you use if you don’t want to do all your brainstorming sessions at one time. You can shut down the SBI Manager at this point and all your work will be saved.

Note: You can do 3 of these mini brainstorming sessions in addition to one “Master” brainstorming session. Once you accept the entire process and transfer the keywords to the temporary domain, the B&R tool shuts down and you will be unable to do an intensive search for another 7 days. However, during one brainstorming session, when I clicked on the Start Over button, a dialog box popped up, telling me that the B&R tool had shut down and I couldn’t do any more brainstorming for another week.

Assuming that the keywords you’ve researched are what you want, click on the Send to my Master Keyword List button, which sends all the checked keywords and their data to your Master Keyword List for temporary.com.

The next task is to check out the Supply Site Info for each keyword in your Master Keyword List as I mentioned earlier.

Note: At some point, you’ll want to print out a copy of the keyword list. To do so, click on the (temporary.com) heading under the Master Keyword List heading. However, if you're brainstorming ideas and you don't want to send them over to your Master Keyword List, you can't print the list. A workaround to this problem is to use a screen capture utility like Snag-It, which works really well.

Created: March 27, 2003
Revised: August 3, 2004

URL: http://webreference.com/authoring/sbi/1