Ad Software Shoot-out

By Charlie Morris (cmorris@WebDevelopersJournal.com)

[Editor's note: this article was written by Charlie Morris in August of 1998. As such, we cannot insure that information enclosed is up to date as of the time you are reading it. Please contact the vendors discussed for updated information on their individual offerings.]

You young fellers probably don't remember the good old days of the Web, but ol' Chuck was around back then, and selling ads too, believe it or not! Way back oh...four years ago, we'd just slap an ad on a page like any other graphic, and the advertiser would pay us a flat monthly fee. Well, those days are long gone.

Advertisers require far more service these days, and some of them can be downright demanding.

In this article

• Free Solutions
• Advanced Features
• Targeting
• Reporting
  • Part 1
  • Part 2
• Mid-Level Packages
• The Big Three
  • Open Ad Stream
  • AdManager
  • AdServer
• Recommendations
  • Comparison Chart
• Conclusion