[Editor's note: this article was written by Charlie Morris in August of 1998. As such, we cannot insure that information enclosed is up to date as of the time you are reading it. Please contact the vendors discussed for updated information on their individual offerings.]

Sample Chart from NetGravity's AdServer 3

The Big Three's traffic reports can all be exported to applications such as spreadsheets or databases, and AdServer, like AdManager, goes a step further with built-in templates for several major ad agencies.

AdServer 3 offers a flexible, "open" targeting solution. Sites can create custom targeting information, and incorporate their user information into the targeting process in various different ways. Of course, the reports include all pertinent targeting data.

Sample Report from NetGravity's AdServer 3 (27K)