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PUBLICITY ON THE INTERNET
By Steve O'Keefe
Coming late November, 1996
Published by John Wiley & Sons
ISBN: 0-471-16175-6, 402 Pages
US$24.95
WARNING:
Contains barely-legal methods
for finding the e-mail addresses
of journalists, editors, producers,
talk show hosts, and other
media contacts.
PUBLICITY ON THE INTERNET
Creating Successful Publicity Campaigns
on the Internet and Commercial Online Services
Do you want more hits at your web site? Do you want to get attention on the net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.
This book is one of the best books I've read for successfully integrating your
site into the Web and making it stand out. Steve shares his secrets and tips on how to most effectively get the word out about your new or existing site. Learn how to launch effective e-mail campaigns while avoiding on-line pyromaniacs, how to find or create your own media list, and more. From directory/search engine registration through attention-grabbing events and how to handle the media, this book will make any Internet publicist more effective.
Sample Chapter
- Sneak Preview! - Chapter 6: Finding the E-Mail Addresses of the Media
- Learn how to ferret out those elusive but all-important media e-mail addresses for your e-mail campaigns.
- Support site
- Contains an up-to-date catalog of the best publicity resources
available online. You don't have to buy the book to get access to the web site.
However, the book will help you use these fantastic resources in creating and deploying successful Internet publicity campaigns.
- About the Author
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