Viewer attention is money. |
It is impossible to ignore the fact that, through the Internet, the
computer monitor is rapidly merging with the television in the public mind.
Television producers have absolute confidence in the superiority of
animated titling and graphics over their still counterparts because they
have a compelling fascination to the viewer, and the television producer
knows that viewer attention is money. When a television viewer actually
enjoys watching your advertisement, you really have something. So with the
Web. When the viewer is drawn to and takes pleasure in watching your
company logo, you are creating the kind of awareness and identity that is
the absolute foundation of all marketing. That a logo or advertising link
can be entertainment in itself is a powerful and important idea. |
3-D animated loops...are ideal for web sites. |
Animated loops are a new art form, with an aesthetic that will
develop rapidly. They are something completely new--an image that moves,
yet remains in place on the screen without any natural termination. They
are thus ideal for web sites. The 3-D approach to animation is so
powerful, and contains so many untapped tools, that it will be many years
before artists begin to sound its parameters. For now, the energy that 3-D
effects bring to the page in even the simplest implementations makes the
medium valuable. 3-D animation, like the Internet, is simply a very
exciting place to be right now, and instinct says that these two new-born
Titans will grow up swiftly, playing with each other.
# # # # #
Robert Polevoi, a former attorney, has been involved in computer
graphics for many years as partner in Vellum, a firm engaged in the design
and manufacture of high-end greeting cards and stationery products. He
became fascinated with 3-D graphics upon its first appearance on the
personal computer two years ago, and has developed his animation skills and
design vision over hundreds of late nights. In December 1996, he
established Lambspring Studios to design 3-D animated loops for web sites
and multimedia CDs. His website can be found at http://www.lambspring.com. He can be
reached at rob@lambspring.com.
 
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