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o, I'm not going to discuss drawing programs or computer
platforms---there's already a lot of information on these technical
matters. I find it more interesting to investigate the
concepts of manipulating forms and colors, to try to figure
out that magic way of pushing and tweaking the dead material that
inspires life into it.
A novice who admires great works of design often feels frightened
to get to work on something of his/her own. Fortunately, there
exists a number of concepts which, when applied methodically, are
likely to yield results much better than even the author has
anticipated. Talent and inborn vision matter a lot; experience
matters even more. However, even without these vital prerequisites
it is possible to make a successful start having studied a careful
explanation of basics---the explanation I'm striving to provide.
After weeks of reflection, I've chosen these four concepts as the
most important and deserving to be covered in detail: proportions, contrast,
repetition, and
nuances. This list is far from
being exhaustive, and even far
from being irreproachable; I selected the concepts that I think are
most often ignored or misunderstood and which, on the other hand,
are capable of rewarding a studious designer in a wonderful way.
My goal here is to help you to not only apply these concepts in
your work, but also to seek and find their output when analyzing the
work of others. The Web we all live in teems with examples of
excellent, mediocre, and horrible design, and you should accustom
yourself to meditating a bit over even the worst specimens trying to
figure out what makes them so weak and how they could be improved.
If you think that you've come across a particularly interesting
example or just would like to share your analysis with someone, feel
free to write me!
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