Using Artwork in Design. Oracom example

On the last page, even the partial recognizability was sacrificed for the sake of the pure texture's impact.  Contrasting with the regular lines of crisp letters, the fuzzy cloud borrowed from the bottom of the original image's computer (see Fig. 2) was enlarged and additionally blurred at the edges to make its texture even more expressive.

So, the entire brochure uses one piece of artwork throughout, although in different roles and in differently formatted fragments.  This technique is perhaps the most popular in modern design, since reusing graphics over and over has many advantages (besides the obvious consideration that hiring a professional artist to make a lot of different images could be quite expensive).  First, this enhances a sense of integrity in the composition; second, it provides a pleasant intellectual incentive to try to identify different parts as belonging to the same source.  Finally, remember the relation of serialization to generalization discussed above: creative variations of a single image help to explore its decorative value and diminish symbolism which is irrlevant everywhere except the front page of the brochure.