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Creative color and font use creates a page that is
easy to read, yet exciting and lively. Enron.
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Enron
Varied font faces and sizes help to direct the reader to important information.
Add the power of well-placed color, and the designer truly takes control
of the page. The Enron intro page shown here is a very good example of
easily available information. A visitor can quickly scan the page and
know exactly what is offered. Varied font sizes add a lot of movement
to the page and help with the organization. Note the script font used
at the lower center of the page, enforcing the “Why,” which
appears in a heavy font in the same column. |
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Creative font placement and spots of color are used
to form a readable and exciting page. CounterSpace
by Studio Motiv.
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CounterSpace
CounterSpace, designed by Studio
Motiv, is a perfect example of how words can be carefully rearranged
to create a graphic. The sample shown here is near the end of a Flash
introduction, and leads into the main site shown below.
The designer has used only black, gray and orange, but it feels colorful.
The logo is created with two different fonts. Note that the word “space”
is spelled out twice, once horizontally with two colors, and once vertically
using the same color to create the characters. (Instructions for creating
this effect with most graphics programs is in the Text
as Design tutorial.)
The interior pages are beautifully arranged. Colored lines and large
fonts direct the eye to the information easily. This style fits very
well into a commercial site, providing the necessary direction and information,
while projecting a lively image.
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When carefully designed, absolute simplicity creates
a powerful presence. Design by State
of Agenda and production by Rewire.
© Luhring Augustine
Gallery. Used with permission.
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Luhring Augustine Gallery
This is another Flash page, but not an animated movie. The menu words
are revealed when the mouse passes over any of 5 tiny squares just above
where the word “artist” appears. I have included this site as
an example of how powerful simplicity can be. Although the major focus
for the page is a simple word, it has a carefully designed feel to it.
And careful design is necessary for simplicity. Make sure you see this
site in action. The menu words are all different sizes and provide even
more interest as you move your mouse from one square to another. |
