|
Entry page graphics feature text to
support the illustrations and photographs in the menu.
Interior pages do not show text as part
of the menu, but text labels show with a mouseover.
|
|
Powderfinger
Be prepared for a wait a bit if you have a slow connection, but if you
enjoy a page packed with interesting images and animated graphics, it
is worth the wait. This site is about as far from a corporate look as
you can get. Of course, it is perfect for the subject, or as much as
I admired the work, it would not be here. There is no "right"
look, just a look that is right for each client.
The menu is a wonderful stack of random images and illustrations. It
looks like a casual, "just thrown together" collection, but
if you have ever tried for that look, you will know how much skill and
work is required to achieve success with this style. The menu items
are all identified on the main page with text. The interior pages have
the same menu with the text removed. But the designer has not left us
hanging. Roll your mouse over the menu items and you will see some fun
effects, but also a text label at the top of the menu in white, which
really stands out. (See the second sample here with the text for the
bus illustration at the top.)
This look is not right for many businesses, but I advise that you take
the time to visit and study the way the designer has put the page together,
especially the menu. I have never bought into the argument that you
have to choose art or clear navigation. This site proves that you can
have both.
Images © Powderfinger.
|
|
Three menu areas form the start point for a large site.
The photo treatment makes the menu stand out, even
on a busy page.
Images © Healthy Choice.
|
|
Healthy Choice
The healthy Choice site uses photographs very effectively for the entry
page and interior pages. In fact there are several levels of menus on
this site, and the photos help to define the areas.
On the entry page, there are three separate menu areas. The upper right
corner buttons offer access to new information – quick clicking
for regular visitors. Five areas are featured in the white center area,
with text descriptions on rollovers. Finally, the row of photographs
at the bottom of the entry page offer entry to the specialty areas.
I really like what the designer has done with the interior
menu. The cutaway photo and shading add dimension to the page and make
it easy to find the menu on the page. Note how the menu text is featured
on plain white for easy reading on a busy page.
 Each
of the interior pages also features a skeleton menu (a portion is shown
here) to take you back to one of the main areas. This menu is featured
at the bottom of the page.
This is a large site, but it is not overwhelming. The
sections have been well planned. The main menu takes you to an area,
and the interior menu takes over. I had no problem getting to any page
on the site from any other. Great example for structure and creative
photo use.
|
