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Southbank
International School
The Southbank site has no fancy text, but the designer has used bold
and light weight text in creative combination to add impact. The text
throughout is a little jagged, but I thought that the designer did a
wonderful job of working with the color and weight variations in text
to create energy and add an artistic touch.
This site is an excellent example of how light and heavy fonts can
be used effectively to separate words and ideas, without cluttering
the message with graphic images or distorted text.
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An internal page on the Sapient site. The designer
has used a CSS class file to adjust font size and line spacing for a
unique look.
Designed by a team at Sapient,
headed by Clement Mok, Chief Creative Officer. Mr. Mok is also the author
of Designing Business: Multiple Media, Multiple Disciplines from
Adobe Press, a book about applying design and business principles within
the context of digital media.
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Sapient
This is not the first time I have featured the Sapient site, but this
time, I would like to focus on the text use.
Their entry page shows a style of text quite familiar to us from print
ads and magazines, yet rarely seen on the Web. Varied sizes and font
weights are used to bring life to text, and highlight important words
from the phrase. On this site, only the colored treatment of the photo
and the text form the active design ... yet it is catchy and attractive.
I would also like to draw your attention to a paragraph on an interior
page. The designer has used a CSS class file to create a different font
size and line spacing for this paragraph. Again, not unusual in the
print world, but certainly not commonplace on the Web.
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