|
Text style is consistent through the site The sub-pages
are identified with the same font and style as was used on the splash
page.
|
|
Levis
The designer for this site has used text in all caps for a simple style
and consistency though the site. On the splash page, shown below, the
text is perfectly fitted to frame the photos, and sets the style for
the rest of the site. Even the photo captions, which is the navigation,
is done in a narrow, all caps font.
The sample from one of the interior pages (see left) shows the consistency
that continues through the entire site. The headings are all in narrow
caps, and reflect the look of the main page. The text work is quite
subtle here, but it really makes the design. Well worth a trip to study.
|
|
Case changes and varied weights add life to the message
in the top sample. The interior menu, shown in the lower sample, is
simple and easy to use, but adds to the page design.
|
|
Berringa
The final example I have for you is another simple site, where text
joins with dramatic photography to provide a very dramatic look. The
text on this site is subtle, but the designer has used many different
combinations of case and weight variations to add energy to what could
have been an attractive, but dull, site. As in most subtle work, you
will have to visit the site to appreciate the design skill.
The splash page offers a lot of white (black) space to set off the
text, which is mostly lower case. Inside the site, the navigation menu,
as shown at the lower left, is again lower case. Page subheads, which
are not shown here, are in a delicate upper case font. Finally, there
is a sprinkling of creative size and case changes in text.
This is a simple site, very easy to navigate, yet it feels like an
art site. Examples like this prove that you do not need to leave art
behind to create a functional site. Worth the time for a visit.
|
| |
|
That's it, but before I go ...
Learn to watch for special graphics techniques as you surf the Web.
We often see great design as a whole without taking the time to put
each of the pieces under a microscope. How did they do that? Why does
that spot attract attention? The answer is often a very simple, but
stunningly creative graphic treatment. Harvest ideas constantly to keep
your work fresh and reduce the time it takes you to create great graphics.
Check the main graphics page regularly for new additions. Visit our
Links section, and don't forget
to send URLs when you find "Graphic Greats." Send
links.
|
