The Seven Habits of Effective Web Sites - HTML with Style | 10
In this article, I've skimmed over a lot of subjects that can be explored in much more depth. But the overall point I'm trying to make is this: If you're a Web designer, keep in mind that it is your responsibility to inform your client about what his goals should be. People hire consultants (and that's what a Web designer is) in order to tell them how to do things better. You should use your expertise to let your client know what he should expect from you. Not only will this make your clients happier, it will also give you an edge over your competition who just churn out mediocre Web sites twice a day. Remember: your most important asset, and what you're trying to sell, is that you know more about this stuff than your client does.
If, on the other hand, you're going to hire a Web designer, you should keep a few things in mind. The most important thing is not how your site will look, but what it's going to contain, who can access this content, and how easy it will be for them. Put these issues before the person or company you're hiring to do the design, and listen to what their plans are. If possible, hire a consultant or ask a knowledgeable friend to help you ask the right questions, or do some research yourself if you can spare the time. And keep in mind that since you're looking for help on this subject, you might not be the best person to judge the technical intricacies of the work involved.
And above all, never rest assured that making a good Web site is a walk in the park. There are issues involved beyond the immediately obvious ones. The true test of a Web site is not whether or not it looks cool, but whether or not people visit it, and come back to it time and again.
Produced by Stephanos Piperoglou
Created: September 18, 2000
Revised: September 20, 2000