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((((((((((((((((( WEBREFERENCE UPDATE NEWSLETTER ))))))))))))))))) December 4, 2000

_____________________________SPONSORS_____________________________

This newsletter is sponsored by: Inktomi, Allaire Q3 Seminar Registration, NetMechanic, Building Dynamic Web Sites 2000 & BOT 2001 Seminar

__________________________________________________________________

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http://www.webreference.com <- link to us today http://www.webreference.com/new/ <- newsletter home http://www.webreference.com/new/submit.html <- submit article

This week we take a look at the new Netscape 6 from a developer's point of view. Michael looks at manipulating XML files with JDOM, Peter continues his quest towards version 4 menus, and yours truly gives a behind-the-scenes look at WebReference's evolution.

New this week on WebReference.com and the Web:

1. EXPLORING XML: JDOM, The Java DOM 2. HTML WITH STYLE: Netscape 6: At Long-Awaited Last 3. DHTML LAB: Hiermenus 4.0: The Page-Specific Parameters 4. UPDATE: Evolution of a Home Page 5. NEW BOOK: NetResults.2 6. OTHER VOICES: * The Ethics of Information Architecture * US Supreme Court Presidential Case * Five Questions With Esther Dyson * E-Retailers Square Off

Like what you see? Get our front page e-mailed to you every business day with our HTML newsletter. Just send an e-mail to:

subscribe-html@webreference.com

Spread the word! Feel free to send a copy of this newsletter to your friends and colleagues, and while you're at it, snap a link to WebReference.com.

****************************************************************** Register for a FREE Allaire ColdFusion Seminar! Learn firsthand how the industry's leading cross-platform Web application server offers developers the fastest, easiest way to build and deploy scalable, secure Web apps and integrate them with critical Internet technologies. You could also win FREE ColdFusion products! Reserve now at http://www.allaire.com/cfseminar/webref1 ***********************************************************adv.***

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. EXPLORING XML: JDOM, The Java DOM

Simplify working with XML files with this Java-oriented API. By Michael Classen.

http://www.webreference.com/xml/column25/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. HTML WITH STYLE: Netscape 6: At Long-Awaited Last

Is Netscape 6 a revolution in the making, or is it too little too late? Stephanos Piperoglou surveys the new standards-based browser from a developer's perspective.

http://www.webreference.com/html/watch/netscape6/

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. DHTML LAB: Hiermenus 4.0: The Page-Specific Parameters

Our discussion of HM Version 4 continues with the new page-specific parameters. These optional JavaScript variables give you more control over your menus' appearance and lighter pages. By Peter Belesis.

http://www.webreference.com/dhtml/column40/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4. UPDATE: Evolution of a Home Page

Peek behind the scenes at the evolution of WebReference's home page, and the site itself. This time we take a look at some recent usability improvements and extreme HTML optimization techniques. Note since this article was published I've reduced the front page to less than 20K total for HTML. Let's get small. By Andy King.

http://www.webreference.com/dev/evolution/

****************************************************************** Building Dynamic Web Sites * December 6 * Boston, MA Still building Web sites the old fashioned way with static HTML pages? This one-day crash-course Dec. 6 in Boston will show you how to move from a flat-file nightmare to an easy-to-manage database-driven set up. Sign up by Nov. 15 and SAVE $100. For more information and to register to go: http://seminars.internet.com/webdev/ma00/index.html ***********************************************************adv.***

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 5. NEW BOOK: NetResults.2 - Best Practices for Web Marketing

This cleanly designed book covers the entire Web site marketing process from business models, what "Web Value Propositions" work, design and usability optimization, through audience development (search engines, email, viral marketing, affiliate programs, and the media). The section on dealing with the media and press releases is especially good. (Become a source, not a pain).

The authors (with 20 years of PR experience between them), give proven strategies you can use to run profitable online campaigns for raising your site's visibility.

NetResults.2 by Rick Bruner et al. New Riders, $35 ISBN: 0-7357-1024-4 http://www.newriders.com

****************************************************************** BOT 2001 Seminar* January 25th at The Fairmont, San Francisco Expert bot/intelligent agent developers, researchers and academics present the latest happenings and give specific information for cost effective solutions to improve business. A rare opportunity to network, share ideas, and put theory and research into practice. Register today - Save $100 if you sign up by December 20th! http://seminars.internet.com/bot/sf01/registration.html ***********************************************************adv.***

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 7. OTHER VOICES: The Ethics of Information Architecture, US Supreme Court Presidential Case, Five Questions With Esther Dyson, E-Retailers Square Off

>The Ethics of Information Architecture

The practice of information architecture is riddled with powerful moral dilemmas. http://argus-acia.com/strange_connections/strange008.html Argus Center for Information Architecture, 001129

>US Supreme Court Presidential Case

Historic coverage of the contested 2000 Presidential election includes audio/video. http://www.supremecourtus.gov http://www.msnbc.com/news/496870.asp MSNBC.com, Various

>Five Questions With Esther Dyson

The outgoing chairman of ICANN discusses the new set of recently named domain suffixes, the next phase of the privacy debate, the effects of wireless technologies on human interaction, and a host of other issues with Business2.com. http://business2.com/content/channels/ebusiness/2000/12/01/23230 Business2.com, 001201

>E-Retailers Square Off: Holiday Task Analysis 2000 Benchmarks

Over 40% of failed purchase attempts were due to difficulty during the checkout process. WebCriteria compares various e-retailer sites to show the time and effort required to complete a specific transaction. http://www.webcriteria.com/reports/holiday2000.cfm WebCriteria.com, 0012

******************************************************************** ATTENTION WEB DEVELOPERS - Interested in turning your ordinary graphics into spectacular visual displays? Streamingmediaworld.com gives you the latest resources, techniques and tutorials for adding audio, video and flash to your web site. http://www.streamingmediaworld.com ***************************************************************adv.*

That's it for this week, see you next time.

Andrew King Managing Editor, WebReference.com update@webreference.com

Catherine Levy Assistant Editor, WebReference.com clevy@internet.com

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