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WebReference Update: November 3, 2005

New this week on the Web:

1.OTHER VOICES:
2. SIGHTINGS AROUND THE WEB: It's Cheerioke Time!
3. NET NEWS:

1.OTHER VOICES


2. SIGHTINGS AROUND THE WEB: It's Cheerioke Time!

General Mills wants people to burst into song over its new Yogurt Burst Cheerios. The cereal manufacturer launched an online promotion that lets people customize an animated character and then sing along to a tune. Visitors to the site can change the hair, skin tone, mouth, makeup and accessories of a "virtual Cheerioke star." Simple sliders, icons and color pickers let users create styles from sweet to bizarre. The characters are created using technology from Oddcast. Next, they can select one of three songs and sing along to music playing on the PC. The voice can be recorded directly to the PC with an attached microphone; alternatively, users can dial a toll-free number, sing into the handset, then save the performance to a server. Once the performance is saved, a Cheerioke user can watch the Oddcast character sing in his or her own voice. The animation's head bobs, the eyes move and the lips open and close in time to the vocals.

[Visit the site! ]


3. NET NEWS


That's it for this Thursday. I'll have more for you next time.

Lee Underwood
Newsletter Editor, WebReference.com
lunderwood(at)jupitermedia.com



Created: November 3, 2005

URL: http://www.webreference.com/new/051103.html