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Playing in the global economy means preparing Web sites that speak to customers and communities all over the world. Find out ways to convert your Web sites to reach other cultures effectively, starting with language translation. But don't just translate -- localize your site. Ten tips for localizing. http://www.ibm.com/developer/?loc=006,t=nl,p=wr
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http://www.webreference.com http://www.webreference.com/new/ New this week on WebReference.com and the Web:
1. SITE NEWS: Join the WebRef Open Publishing Initiative, WebReference Update Goes Twice Weekly 2. DOC JAVASCRIPT: JavaScript Tip of the Day Archive 3. DHTML DYNOMAT: Dynamic Headline Fader Tool, v2 4. BOOK EXCERPT: 3D Studio Max R/3: In Depth 5. UPDATE: Universal Related Popup Menus v2.01 6. BOOK REVIEW: NetSlaves - True Tales of Working the Web 7. CONTEST WINNERS: Subscribe & Win! 8. NEW LINKS: History of the Internet, Web Authoring Organizations 9. OTHER VOICES: * Ignore That Man Behind the Curtain! * Do You Have What it Takes? 10. NET NEWS: * AOL 5.0 Blitz Begins * New Virus Threats - BadAss, Freelinks, and Infis * Warning: This Message Will Self-Destruct in 5, 4, 3... * Netscape 5.0 Release Delayed * Linux Creator: Operating Systems Will Follow Internet Trends * Palestinians Get Independent Internet Code * Microsoft Turns Over Questions to Ask Jeeves * Spam Hits the House of Representatives
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. SITE NEWS: Join the WebRef Open Publishing Initiative, WebReference Update Goes Twice Weekly
>Join the WebRef Open Publishing Initiative
Want to be heard by a guaranteed audience of 80,000 people? WebReference wants you! Break with broadcast tradition and join the growing cadre of skilled scribes who scrawl for this newsletter. We're looking for sharp folks to write about the hot topics of the day for this newsletter. Send us your proposals at:
http://webreference.com/new/submit.html
>WebReference Update Goes Twice Weekly
We're so packed with content, we're about to burst at the seams! So starting this Thursday, the Update is going twice weekly. Every Monday, you'll get the same newsletter you've come to know and love, and now on Thursdays, you'll find an exclusive feature-length article in your inbox, focusing on the hot topics of the day. First up: "Software Developers Have Something To Teach You" by Jon Dillon.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. DOC JAVASCRIPT: JavaScript Tip of the Day Archive
By popular demand we've created an archive of the Doc's daily tips. Check back every day (even on weekends) for a new booster shot of JavaScript wisdom. Don't be afraid, he really is a Doctor. By Dr. Yehuda Shiran.
http://webreference.com/js/tips/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. DHTML DYNOMAT: Dynamic Headline Fader Tool, v2
Add a customizable news fader to your site with our newest Web- based tool. Compatible with News Harvester this cool tool lets you configure your own fader interactively, and automatially spits out the code, just cut and paste! Available for all DHTML browsers and platforms. By Peter Belesis.
http://webreference.com/dhtml/dynomat/fader/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4. BOOK EXCERPT: 3D Studio Max R/3: In Depth
Learn how to think like MAX in this excerpt from Robert's new book on 3D Studio Max, the best-selling 3D graphics and animation package. Serious enough for a pro, but clear enough for a newbie, this is a great reference for the lastest version of 3D Studio MAX. By Robert Polevoi.
http://webreference.com/3d/books/max3/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 5. UPDATE: Universal Related Popup Menus v2.01
Upgrade today to the latest version of our related popup menus: change one "parent" menu and all submenus are redefined with JavaScript. A complete rewrite, version 2 features unlimited submenus and multiple menus per page. Version 2.01 offers cleaner and faster code, and is even easier to use. And of course, it's open source. By Andy King.
http://webreference.com/dev/menus/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 6. BOOK REVIEW: NetSlaves - True Tales of Working the Web
Negative connotations aside, NetSlaves gives us a chilling yet sardonic glimpse of what it's really like to work on the Web. In the spirit of Studs Terkel's "Working" and Po Bronson's "Nudist on the Late Shift," NetSlaves profiles the Net's working wounded to show "how rough it is to really work in the Internet business." Like two disgruntled modern-day anthropologists, the authors interviewed Net workers for a year and discovered an unspoken but very real pecking order or "New Media Caste System" to Net jobs.
Like Turkel, they use everyday job titles to help demystify the complex honorifics Internet professionals use. Each job level, from lowly Mole People and Garbagemen up through the elusive Priests, Robots, and Robber Barons is profiled with a definition, general characteristics (where they work, hours worked, mating habits...), and a story, based on an actual interview. To save on legal fees and to protect their interviewees, the authors use thinly-veiled pseudonyms for first names and company names (Cyber-America = AOL, Aggro Software = Microsoft).
The real question is, are you a NetSlave? Does the idea of updating your Web site fill you with joy? Are you tethered to your server with a T1 tied to your ankle? The authors provide a short quiz to determine your NetSlave quotient. Some highlights:
Describe your home: A. Small, but efficient B. Shared and dormlike C. Rubble-strewn and fetid D. Don't remember (but can describe the office)
My alphanumeric pager: A. Is a convenient way to stay in touch with my office B. Goes off at 3 a.m. when someone in Hong Kong has a problem changing fonts in Word C. Has been temporarily disabled D. Has been permanently destroyed
Describe your religion: A. Monotheist B. Futurist C. Satanist D. Linux
Let's start at the bottom of the Net's pecking order and work our way up.
Mole People - cultic content creators, generally not Internet professionals Garbagemen - tech support, generally tethered to their cellphones and beepers Cops and Streetwalkers - cybercops and dial-in porn stars Social Workers - chat room and BBS moderators, primary habitat: AOL Cab Drivers - Web design firm employees Cowboys and Card Sharks - programmers, generally highly paid and ponytailed Fry Cooks - project managers, flipping priorities Gold Diggers and Gigolos - deal makers, CPM salesmen, and schmoozers Priests and Madmen - Wall Street analysts and modem-waving futurists Robots - supergeeks, generally highly paid and undersexed Robber Barons - CEOs
We'll let you be the judge of where you fit in.
The basic message? Technology has changed, but human nature hasn't. The authors hope to "snare a few of you before you've left Basic Training" and save you before it's too late. They also have an axe to grind and "want these words to function as a bit of 'chin music' for the Robber Barons and Robber Barons-in-training who've done us wrong."
For those of us who work tirelessly to power the Info economy, this book is a refreshing change from the usual hyper text written about the Web (23 year-old wunderkind turns billionaire). Now if you'll excuse me, I've gotta go ice down my wrists ;-)
Net Slaves: True Tales of Working The Web By Bill Lessard & Steve Baldwin McGraw-Hill, 2000, $19.95 ISBN: 0-07-135243-0
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 7. CONTEST WINNERS: Subscribe & Win!
Congrats to this week's winner: Debbie Mazurek of Alberta, Canada. She wins a free copy of HoTMetaL Pro 6.0 from Softquad Software, Inc.
Each week we'll draw new winners from our new subscribers - you could be next. Subscribe to our text newsletter today and you too could win a copy of HoTMetaL Pro 6.0! Already a subscriber? No problem - just fill out the form, and you'll be automatically entered to win.
http://webreference.com/new/contest.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 8. NEW LINKS: History of the Internet, Web Authoring Organizations
>History of the Internet
Remember when the ARPANET backbone ran at a screaming 50Kbps? Ah, the good old days, when the IP packets had to go uphill both ways through the snow. Look at the past of the Net to find clues to its future with our collection of Internet history resources.
http://webreference.com/internet/history.html
>Web Authoring Organizations
There's strength in numbers. Whether you're fighting to help define Web standards, fighting for your online rights, or just fighting to find a job, you can find help in the company of your peers.
http://webreference.com/authoring/organizations.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 9. OTHER VOICES: Ignore That Man Behind the Curtain!, Do You Have What it Takes?
>Ignore That Man Behind the Curtain!
Why Internet Advertising Doesn't Really Work, But We Pretend It Does. By Robert X. Cringely http://www.pbs.org/cringely/pulpit/pulpit19990923.html PBS Online, 990923
>Do You Have What it Takes?
"Bootcamp for Startups" enlists plenty of entrepreneurs looking to be whipped into shape; Guy Kawasaki and company discover that selling the ".com" dream can pay off. http://www.salonmagazine.com/tech/feature/1999/10/08/bootcamp/index.html Salon.com, 991008
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 10. NET NEWS: AOL 5.0 Blitz Begins, New Virus Threats - BadAss, Freelinks, and Infis, Warning: This Message Will Self-Destruct in 5, 4, 3..., Netscape 5.0 Release Delayed, Linux Creator: Operating Systems Will Follow Internet Trends, Palestinians Get Independent Internet Code, Microsoft Turns Over Questions to Ask Jeeves, Spam Hits the House of Representatives
>AOL 5.0 Blitz Begins
America Online introduced AOL 5.0, the latest version of its proprietary service software, as pressure is building among online giants to grow subscribers at a critical time in competition. New features include the "You've got Pictures" partnership with Kodak, an online calendar service and increased support for broadband applications. http://technews.netscape.com/computing/technews/newsitem/0,290,807648,00.html Netscape Newscenter, 991005
>New Virus Threats - BadAss, Freelinks, and Infis
Two new sophisticated worms have hit the Internet within the last few days, and one virus for Windows NT has emerged as the first of its kind to integrate into the built-in Windows NT security. Check out our featured news story for the latest information on BadAss, Freelinks, and Infis. http://cws.internet.com/newsfeature.html Stroud's CWSApps, 991008
>Warning: This Message Will Self-Destruct in 5, 4, 3...
What if an e-mail message could be written in code and the key to read it could be destroyed at the sender's command? A startup high-tech firm called Disappearing Inc. has created a system that does just that. http://www.canoe.ca/TechNews9910/08_email.html Canoe, 991008
>Netscape 5.0 Release Delayed
Netscape says its new browser is behind schedule, but a source at the company says the new features responsible for the delay will be worth the wait. http://abcnews.go.com/sections/tech/CNET/cnet_netscape991006.html ABCNEWS.com, 991006
>Linux Creator: Operating Systems Will Follow Internet Trends
Linus Torvalds speculated on the future of Linux and open source before a standing room only crowd at Fall Internet World in New York City. http://www.internetnews.com/wd-news/article/0,1087,10_212891,00.html InternetNews.com, 991006
>Palestinians Get Independent Internet Code
Palestinians striving for a state of their own will be asserting independence on the Internet, ending their addresses with ".ps" to signify a Palestinian state, an official said Monday. http://dailynews.yahoo.com/h/nm/19991011/wr/mideast_internet_1.html Yahoo.com/Reuters, 991011
>Microsoft Turns Over Questions to Ask Jeeves
Microsoft announced it would use Ask Jeeves's plain English question-and-answer service on the software giant's customer support Web site. http://news.com/news/0-1003-200-814623.html News.com, 991011
>Spam Hits the House of Representatives
Congress was treated to a real-world demonstration of e-mail's potential evils last week when a congressional aide sent out a mass mailing that touted a weight loss pill. That one slice of spam touched off a torrent of replies that bogged down the U.S. House of Representatives' e-mail system - and generated new support for anti-spam legislation. http://www.zdnet.com/zdnn/stories/news/0,4586,2347919,00.html ZDNN/MSNBC, 991005
**********************CLASSIFIED**********************************
Volt Computer Services (www.volt.com) has Contract Positions at the New Campus in Mountain View, CA for the World's Largest Software Maker based in Redmond, WA. Web Developer III with 2-3+Yrs ASP, Backend, Extranet, Intranet, Internet, HTML, VB, SQL, NT, IPS, C/C++, JavaScript, Dynamic Content, Tools Dev, Integrating Publishing Tools into Content, Implementation Experience, Apply jwelch@volt.com
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ That's it for this week, see you next time.
Andrew King Managing Editor, WebReference.com update@webreference.com
Eric Cook Assistant Editor, WebReference.com ecook@internet.com
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