WebRef Update: Featured Article: Web Animation - More Than Software | WebReference

WebRef Update: Featured Article: Web Animation - More Than Software


Web Animation: Steps to Improve Your Animation Skills

Whether you choose to develop your animation skills or outsource animation projects, the Web sites you design can benefit from a well thought out approach to the animation used. Animation needs to support the theme of the site, and should help communicate the message you want to convey, not hinder it. Developing a character that can act as a host or guide is one way to accomplish this (Ask Jeeves is a prime candidate for an animated host, but alas, he's just a still image). Creating interactive animated content is another way (www.rockschool.com) to keep people engaged. And don't forget that sometimes people will visit your site just to be entertained (www.musearts.com/cartoons). One thing you can be sure of: animation done right will impress and engage your audience; bad animation will only annoy them.

Summary: The tools and the technology for creating animation on the Web are available right now, but it takes an animator to bring artwork to life.

About the Author:

Christopher Grotke is an owner and founder of MuseArts, Inc., an award-winning digital design company specializing in interactivity, animation, and databases for the Web. He has written for industry magazines such as Exhibit Builder and Computer Pictures. His work has been featured in WIRED magazine, The Boston Globe, The Washington Post, The New York Times, and on such television programs as PBS's "The Creative Spirit," and "The 90's."

MuseArts is located near Boston in Somerville, Massachusetts, and can be found on the web at http://www.musearts.com. Christopher can be reached at: grotke@musearts.com.

Previous: Web Animation Introduction

This article originally appeared in the November 11, 1999 edition of the WebReference Update Newsletter.

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Comments are welcome
Written by Christopher Grotke and

Revised: May 16, 2000

URL: http://webreference.com/new/animate2.html