East Lansing, Michigan All Those Wonderful Web Sites: Will They Last?
By Richard Wiggins
any Americans are now busy trying to find the perfect holiday gifts, having made
the annual transition from "Thanks" to "giving." While cataloging my list of things
to be thankful for, and my list of gifts to buy for loved ones, I began to ponder
what services on the Internet are available for the asking, and which ones
we have to pay for.
Even revolutionary technologies tend to find their way into our everyday lives
in subtle ways. We come to rely on these technologies as if they've always
been with us. Today it's hard to imagine a world without the fax machine, the
cell phone, the personal computer, the VCR, or the modern computer-controlled
automobile engine. So it is with the Internet. Already the Net offers to us
things we take for granted  things that no one even dreamed of just four or
five years ago.
Yet many of the services that Internet cognoscenti have incorporated into
regular activity remain unknown to the vast majority of the public. Recently
I gave an overview of Internet resources to a group of medical professionals,
many of whom were astonished to learn about some of the information services
freely available on the Web. However, one should never underestimate
how far and wide knowledge of the Net is spreading. Ask the guy who saw
my "INTRNET" plate while changing my oil the other day -- he told me
about several great new web sites I'd never heard of.
In fact I'm continually astonished at the breadth of information services on the Net.
Just a couple of years ago I was preaching the notion that no provider of
high-quality information  for which the author commands a fee in the print or
traditional database world  would offer those services on the Net
without charging a fee of some sort. Boy, was I ever wrong! Read on, and
we'll review examples of vital, useful, current, accurate information sources
for which you pay nary a nickel.
I think even the most jaded Internaut must admit, upon reflection, that we
really are living through a revolution in information delivery and commerce.
In this column we'll review some of the most useful and unexpected free services
on the Net. Then, since the season is moving from one of giving thanks to one
of giving gifts that cost real money, we'll close with some thoughts on the
future of the free stuff.
Magazine Archives
Recently while on an out-of-town trip I happened upon a useful article in U.S. News and World Report, a publication I don't normally read. I wanted to refer back to that article when I returned home. Alas, that issue was no longer on the newsstand. I thought about checking the library, but it was Thanksgiving, and the library was not likely to be open. Even if they had been open, the library isn't as convenient as the cable modem in the basement, so first I decided to check out the U.S. News site on the Web.
Sure enough, they offer the full text of each current issue, and they also offer an archive of recent issues. I was able to find the article I needed within a minute of the time I sat down to search. This includes the time it took me to find their site on the Web  which I did by simply guessing that the URL was www.usnews.com.
I first became aware of magazine archives when Internet World magazine, for which I've written several articles, put up a web site with the full text of every article in each issue. Presumably readers find it useful to be able to refer back to recent articles when they don't happen to have a physical copy of the magazine handy.
Another magazine for which I write, New Media, offers especially attractive versions of articles on the Web. They obviously put a lot of care and effort into translating material from the layout of the printed page to the realm of the Web. Tables are endowed with hyperlinks so that readers can easily follow product information to the relevant pages on vendors' web sites. Sidebars are repurposed in ways appropriate to HTML. Tasteful animated GIFs and backgrounds are added. It's not too surprising to see a magazine intended for hypermedia professionals to do such a professional job, but it's gratifying compared to the sites prepared by some computer publishers.
Other magazines offer especially useful archives. Ziff-Davis, publisher of numerous computer-related magazines, offers a very nice searchable archive of past issues of PC Magazine. I find this especially useful when I want product reviews. For instance, right now I'm in the market for a low-cost scanner for my house. The PC Magazine site offers a reasonably powerful search engine, plus, in the spirit of FAQs, links to the most popular kinds of past content  which not surprisingly, includes product reviews.
|