Flow in Web Design--Chapter 2 from Speed Up Your Site (5/5) WebReference.com | WebReference

Flow in Web Design--Chapter 2 from Speed Up Your Site (5/5) WebReference.com

To page 1To page 2To page 3To page 4current page
[previous]

Speed Up Your Site, Chapter 2: Flow in Web Design

Enabling Flow with Web Design

As you have seen, flow occurs under a limited set of circumstances. Users can experience flow only if their trips through cyberspace feel seamless, with fast response, immediate feedback, and few distractions. Users who experience flow feel their skills match available challenges. To enable flow, make sure your site has the following traits:

Summary

No matter how you slice the performance pie, it is clear that to ensure that you have satisfied, repeat customers online, you have to design for speed, feedback, and flow. Offering a consistently fast-loading web site with unambiguous feedback can contribute to a compelling online experience.

Give your users a sense of perceived control by offering them challenges matched to their skills. Use a simple layout with minimal distractions, offer interesting well-chunked and delineated content, and make navigation and performance transparent. Happy users are loyal users who will keep coming back to purchase your products and use your services.


Online Resources

# # #

[Andy King is the founder and newsletter editor of WebReference.com. The companion Web site for this book can be found at: www.websiteoptimization.com.]


To page 1To page 2To page 3To page 4current page
[previous]

Created: February 5, 2003
Revised: February 21, 2003

URL: http://webreference.com/programming/optimize/speedup/chap2/5.html