Use Your Blog for Fast Search Engine Rankings | WebReference

Use Your Blog for Fast Search Engine Rankings

Use Your Blog for Fast Search Engine Rankings

By Terry Detty

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If you run a Web site and are looking to get it listed quickly on search engines, there's no easier way than to also include a blog. It's a known fact that search engine spiders from sites such as Google and Altavista list new blogs faster than new Web sites, but it’s not as simple as just creating a blog and letting it sit there. You have to also use tactics such as pinging, linking and the use of keywords. We’ll go over each so you can effectively use your blog for a quick site listing. We’ll also briefly go over how to host your own blog on your site.

What's involved in hosting my own blog?

The easiest way to do this is to install and run a blogging application from another company on your Web site’s server. One such application is WordPress. Other blogging software options include:

Whichever application you choose, be sure to follow the instructions provided by the company to ensure a trouble free installation.

Where should I put my blog on my site?

Many people who host their blog don’t put the blog on the main page of the site, because the site isn’t all about the blog. Instead they put it in its own folder e.g.,, but you can place your blog anywhere on your site.

What is pinging?

Pinging is a tracking program installed on your blog that sends a message to a server letting it know that the blog's content has been updated. Search engine spiders usually visit newly pinged sites most often, which is why pinging is crucial part in getting your site listed quickly. Sites that are newly “pinged” will be visited by search engine spiders. A visit from the spider equals a listing on the search engine.

How do I get pinging on my blog?

You need to register with a site that offers weblog pinging. The most popular pinging program around is Other programs offered include Yahoo’s, BlogRolling and Technorati. Once you’ve decided on a pinging service, you’ll have to follow the instructions to install it on your blog. When you’ve done that, your blog will start getting pinged and visited by search engine spiders.

About Linking

Linking is having another blog or Web site link to your blog. When search engine spiders visit that site and see a link to your site, they’ll visit your site. Linking is effective both for sites with blogs and those without it. Obtaining links is straightforward. Simply visit Web sites/blogs which offer content relevant to your blog. Contact the owners of those sites/blogs, asking them to post a link to your site on their site. In return, you'll probably have to post a link to their site as well. This ensures that both of you benefit from the links.

Why is the use of keywords important to my blog?

Spiders love to visit sites with a good amount of keywords. People who read your site won’t mind the use of keywords if they're lightly spread throughout your content. It's important to make sure, however, not to overuse keywords. Spiders have been trained to ignore sites with excessive amounts of keywords, so if you use a whole lot of keywords in the hopes of getting spiders to visit your site, you might hurt, rather than help your efforts. Generally speaking, using 2-6 keywords for every 200 words of content is a good ratio.

That's really all there is to it. There is no quicker way to get your site listed than to use a blog.

About the Author

Terry Detty, 42, enjoys all aspects of Internet marketing and occasionally getting out for a breath of fresh air. He has several sites, covering Internet marketing, time and attendance and credit repair.

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Created: March 27, 2003
Revised: June 25, 2008