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Okay, so the cards are on the table. There is basically no way into the top search engines without paying for it in SOME way.
I know, I know, search engines are supposed to be free and everyone has a level playing field when it comes to listings and "He (or she) Who Has the Best Meta Tags" wins. But, it's now more than that. Your well-developed meta tags still count for a lot, but if you even want them looked at, you're going to have to pay for it.
Two search engines (Yahoo! & LookSmart) ask for money just to be considered for inclusion. Others offer ways to 'buy yourself to the top or purchase additional advertising in your categories or you might just get there through your keywords.
You could say that you're standing firm, and refuse to give in to the extortion, and keep submitting the regular, old-fashioned way, through the free submission pages or by using submission software. But, at this point, with some search engines actually blackballing you from using their own submission pages (e.g. Inktomi), you have an uphill climb on your hands.
So, if you are trying to decide where your money should go, what the best Return-On-Investment (ROI) is, and who to give your hard-earned money to, there are a few must-do submission payments you should make:
Experience Notes: After submitting several Web sites to Yahoo! using their Express service – these are my helpful hints:
If all else fails, I have gone so far as to actually call them on the phone and explain my position and beg for what I need.
***Additional Note about Yahoo!; once you're in the directory, Yahoo! also offers the opportunity to "Sponsor" your category. For prices ranging from $25 - $300/month (more for REALLY popular categories), you can have a text ad running in the Sponsored Sites area above the regular results. This is great if you're one of only 5 sponsors for that category. When the category has over 5 sponsors, and the ads are rotated each time the page comes up.
The above are a few "must dos" for today Search Engine submissions, and please take note that "inclusion" in the Directory does not guarantee Top Placement. The only way to insure #1 positioning is through good meta tags & in the fast growing case of Pay-Per-Click & Sponsored Listings & "Shared Results":
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Created: March 15, 2001
Revised: March 16, 2001
