Webreference.com: WorldNet: Hold Their Hands | WebReference

Webreference.com: WorldNet: Hold Their Hands

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Hold Their Hands

Of AT&T, AOL, and ISPs

Hold their hands

The newer users, already beginning to appear on the Internet, have two important and seemingly contradictory characteristics. They are less computer-savvy than the techno geeks who have ruled the roost, and yet they are and will be ever more demanding! The old-timers are happy with a TCP/IP connection, surfing from site to site, downloading the latest versions of browsers, helpers, plug-ins, and add-ons. They unzip, install, and tinker. Then, a mere two months later (a virtual lifetime in this business) they do it all over again. When things don't quite work they report "bugs" and devise workarounds. At the end, they have a system which usually allows them to take advantage of the latest Web gizmos.

New users . . . want it all, they want it now, and they want it to work.

The new users will demand to be at the cutting edge. Having plunked down a fair bit to get a multimedia computer, they too want to be Shocked (see the new GM site), framed (see the Cybercricket site), and Rammed (see the Realaudio/NPR site). But, they do not have the skills, time, and patience to go through the click, unzip, install, and fine-tune grind that is necessary today to take advantage of the latest multimedia Web wonders. They want it all, they want it now, and they want it to work. And they don't want to have to run from site to site, week after week, for the latest versions of all the software. If only someone would do it for them automatically, again and again (not just as a come-on when they first sign up). They might even be willing to pay for this, or at least not take flight the moment the next cheaper connection intermediary comes along.


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Comments are welcome

Copyright © 1996 Prof. Sunil Gupta and Created: Apr. 17, 1996
Revised: May 21, 1997

URL: http://webreference.com/worldnet.html