Choosing a color scheme (continued) - Part 2 of Chapter 2 from Web Graphics for Non-Designers (1/4) | WebReference

Choosing a color scheme (continued) - Part 2 of Chapter 2 from Web Graphics for Non-Designers (1/4)

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Web Graphics for Non-Designers, Chapter 2: Using Color

A Starting Place for Your Scheme

[The following is a continuation of our series of excerpts from the glasshaus title, Web Graphics for Non-Designers.]

A color scheme is often anchored to a seldom-altered brand. Consider a few of the more memorable color choices and schemes on the Web today, and you'll find that while some of the sites have undergone substantial redesigns, very few have deviated from the colors that their audience has come to recognize.

Example: The Register

The Register has grown to establish its place as bold and opinionated with a red that could not be more self-confident.

Example: The Onion

The Onion has selected a medium green - half way between the heritage green of an established news source, and the livelier green of an onion shoot, reflecting its unusual and fresh attitude to humor.

Example IBM

Over many years, IBM has defined the blue of the business world, a color that exudes an impression of stability and careful dealings. Yellow is used as a complementary accent.

Example: Target

Target is one of the most recognizable commercial users of the red and white combination. Here they have added a fresh complementary green to introduce product for a new season.

When creating a design for a client large enough to have an established brand, existing components should be considered first.


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Created: December 9, 2002
Revised: December 9, 2002

URL: http://webreference.com/authoring/languages/html/definitive/2/