Enterprise Content Management: The Next Frontier -WebReference- | 3 | WebReference

Enterprise Content Management: The Next Frontier -WebReference- | 3

Enterprise Content Management: The Next Frontier

Designing models and metadata

In the design phase, you build information models and define the metadata you will use to describe your content. Information models and their supporting metadata are critical to the success of a unified content strategy; they become the roadmap your unified content strategy follows.

Information modeling

Once you have identified opportunities to reuse content in your organization, you need to “model” the content you plan to reuse. Models formalize the structure of your content in guidelines, templates, and structured frameworks such as DTDs or schemas. Through information modeling, you identify and document the framework upon which your reuse strategy is based.

The information modeling process forces you to consider all information requirements (either for a specific project or within an entire organization) and to assess what information is available to fulfill those requirements. In a unified content strategy, the information model becomes the “catalogue” of all the information products and outlines the necessary information elements for each.

For example [1] :

The Reo Auto Company is preparing for the annual auto show and launch of its new vehicles. This year they are launching their first sports utility vehicle (SUV)—the Tsai. They require a variety of information products: a press release to announce their new line-up; brochures to hand out at the show and dealer showrooms; updates to the web site; and a show catalog. The web site team and marketing group sit down to figure out a unified content strategy for the materials. They determine that the information products are to be provided in three media; paper (show catalog, press release, brochure), web (web site, press release), email (press release). Each information product requires different content and design:

  ·       Show catalog for the entire line-up (photo, short description, and key features, three cars to a page; )

  ·       Brochure for the Tsai only (photo, long description with all the features and benefits)

  ·       Press release for the Tsai only (no photo, short description, features and benefits)

  ·       Web site for entire line-up (home page for each car with photos, list of full features combined with a pricing calculator)

The following table shows a portion of the information model for the Tsai product description:

 

Product Description

Element

Show catalog

Brochure

Press release

Web site

Product Name

X

X

X

X

Product Description

 

 

 

 

Product Desc. Short

X

X

X

X

Product Desc. Med

 

X

 

 

Product Desc. Long

 

X

 

 

Graphic

X

X

 

X

Features

X

X

X

X [2]

Feature title

 

X

X

 

Feature item

X

X

X

 

Benefits

 

X

X

Xa

Benefit item

 

X

X

 

Tag line

 

X

X

X


Created: April 21, 2003
Revised: April 21, 2003

URL: http://webreference.com/internet/enterprise