<A HREF="http://www.microsoft.com/">
<FONT COLOR="#0000ff"
      onMouseOver="this.innerHTML = 'The Software Tycoon';
                   this.style.color = '#ff0000';"
      onMouseOut="this.innerHTML = 'Microsoft';
                  this.style.color = '#0000ff';">Microsoft</FONT></A>

Here is the result: Microsoft

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