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((((((((((((((((( WEBREFERENCE UPDATE NEWSLETTER ))))))))))))))))) June 4, 2001

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This newsletter is sponsored by: Designing to Sell Conference Corporate Portal Evaluation & Selection Seminar

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****************************************************************** /-------------------------------------------------------------------\ Designing to Sell Online * June 18th* Boston, MA Attend this dynamic learning experience and learn the most current techniques, tools & tips you can instantly use to increase the usability and effectiveness of your site. Speakers include companies such as Adobe, Grantastic Designs and Outrider North America. Sign up today: http://seminars.internet.com/design/boston01/index.html

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This week we review Jeffrey Zeldman's new book, Taking Your Talent to the Web. Zeldman is seemingly everywhere, spreading the standards-based gospel. Amen. In other news Peter has released yet another menu iteration, informed rumor has it that Apple will release "iPad" in July, and Weblogs are in the news once again.

http://www.webreference.com *- link to us today http://www.webreference.com/new/ *- newsletter home http://www.webreference.com/new/submit.html *- submit article

New this week on WebReference.com and the Web:

1. DHTML: Hierarchical Menus: Version 4.0.11 2. BOOK REVIEW: Taking Your Talent to the Web 3. OTHER VOICES: * Then, Now, Next: Five Perspectives on the Web Development Industry * Weblogs: A New Source of News * Toward the Adaptive Enterprise: Strategy Automation 4. NET NEWS: * Apple iPad? * AOL 7.0 leaked to the Web * Dot-Commers To Receive Unemployment Benefits In Form Of Stock Options

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. DHTML LAB: DHTML Hierarchical Menus: Version 4.0.11

With your help, our cross-browser dynamic menus just get better and better. In this release, we fix a horizontal display bug and add a new parameter for menu trees. By Peter Belesis.

http://www.webreference.com/dhtml/column54/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. BOOK REVIEW: Taking Your Talent to the Web: Making the Transition from Graphic Design to Web Design

Based on his Populi Curriculum in Web Communication Design, Jeffrey Zeldman's new book is designed to transform traditional designers into Web designers. Like Jeffrey Veen's book from the same imprint, Zeldman imparts more a way of thinking about the Web, less specific techniques or code. The Web is a standards- based, device independent mass medium. Proprietary markup and modules have limited shelf life. Think universality.

Balancing the tension between the "Mars and Venus" design camps, or structure vs. style, function vs. aesthetics, is the key to understanding Web design and technology. Realizing we have limited bandwidth and user attention spans, while creatively designing sites and pages within these constraints, is the real art to effective Web design.

Zeldman's prose is easy on the ears. I like the way he humorously refers to common knowledge most baby boomers have. With his dry wit, even reading his table of contents is entertaining. Some examples:

* Color My Web * Dither Me This * The Sans of Time * Indiana Jones and the Template of Doom * Web Agnosticism * Multimedia: All Talking! All Dancing! * The Server Knows * Cache as Cache Can * Copycats and Pseudo Scientists

Zeldman on Breadcrumbs:

"It's all about comfort. Better hotels offer fluffier pillows; better sites provide constant spacial and hierarchical reassurance."

Advocating a practical approach to design, Zeldman shows how he uses a transitional table-based layout, CSS-based fontography on Zeldman.com and pure CSS on AListApart.com. Speaking of Web sites, the book is liberally sprinkled with great sites to visit along the way.

The book is aimed at beginning to intermediate graphic designers. Advanced users will already know most of this stuff. If you're looking to take your talent to the Web, and don't mind shelling out $40 US for the privilege, this is a good book to own.

Taking Your Talent to the Web By Jeffrey Zeldman New Riders, $40 US ISBN: 0735710732

http://www.zeldman.com/talent/ http://www.webreference.com/authoring/design/talent/ (excerpt)

****************************************************************** /-------------------------------------------------------------------\ Get it right the first time with the right tools & attend the Corporate Portal Evaluation & Selection Seminar. This seminar addresses in detail the roles and categories of corporate portals, selection and evaluation mechanisms, and an in-depth examination of leading portal products and platforms. Come learn the framework for making informed purchasing decisions and anticipating implementation issues. Register today: www.imgevents.com/portal_seminar2 7/18-Atlanta; 7/26-NY,NY

\--------------------------------------------------------------adv.-/ ***********************************************************adv.*** ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. OTHER VOICES: Then, Now, Next: Five Perspectives on the Web Development Industry, Weblogs: A New Source of News, Toward the Adaptive Enterprise: Strategy Automation

>Then, Now, Next: Five Perspectives on the Web Development Industry

To celebrate the Web's 10th birthday on May 17, 2001 Web Review got some perspective from five Web design leaders including Lynda, Jakob, David Siegel, and Jeffrey Zeldman to find out their thoughts. http://www.webreview.com/2001/06_01/strategists/index01.shtml WebReview.com, June 1, 2001

>Weblogs: A New Source of News

As more people take up Weblogging and more of us come to rely on blogs to help us shape our own personal media universe, media organizations would do well to incorporate them into their Web sites as an important new addition to the journalistic toolkit. http://ojr.usc.edu/content/story.cfm?request=588 Online Journalism Review, May 31, 2001

>Toward the Adaptive Enterprise: Strategy Automation

Traditional ERP systems allow a company to link its business processes-back office to front office. But what about the link to overall firm strategy? StratMax, a new adaptive strategy tool, provides a new way to connect operations to strategy. http://www.businessinnovation.ey.com/journal/issue4/ Center for Business Innovation, Issue 4

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4. NET NEWS: Apple iPad?, AOL 7.0 leaked to the Web, Dot-Commers To Receive Unemployment Benefits In Form Of Stock Options

>Apple iPad?

At least five times in the past ten years engineers at Apple have worked on initiatives to bring a full-sized tablet-based computer to market. Though the previous four attempts never saw the light of day, Apple has saved the best for last. http://fury.com/ipad http://www.economist.com/business/displayStory.cfm?Story_ID=639703 http://www.kuro5hin.org/?op=displaystory;sid=2001/5/24/51222/2909 Various/Kuro5hin.org, May 25, 2001

>AOL 7.0 leaked to the Web

Some Web surfers got a sneak peek at an internal alpha edition of Version 7.0 of America Online's client software Wednesday when it was made available for download from several Web sites devoted to AOL software and insider information. http://www.zdnet.com/zdnn/stories/news/0,4586,2767080,00.html eWeek, May 31, 2001

>Dot-Commers To Receive Unemployment Benefits In Form Of Stock Options

Offering unemployment aid with "a huge potential upside" to the approximately 100,000 Americans who lost their jobs in the New Economy collapse, the government's new eBenefits stock-option plan is proving wildly popular among dot-commers. http://www.theonion.com/onion3720/dot-commers_stock.html The Onion, May 30, 2001

That's it for this week, see you next time.

Scott Clark Managing Editor, WebReference.com sclark@internet.com

Dan Ragle Assistant Editor, WebReference.com dragle@internet.com

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