((((((((((((((((( WEBREFERENCE UPDATE NEWSLETTER )))))))))))))))))
JANUARY 25, 1999
_____________________________SPONSORS_____________________________
This newsletter is sponsored by IBM and Allegis.
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Now with over 56400 subscribers
http://www.webreference.com <- link to us today
http://www.webreference.com/new/ <- archive, subscribe/unsubscribe
New this week on WebReference.com and the Web:
1. GIORDAN ON GRAPHICS: Text Effects in Photoshop
2. NEW FEATURE: Search This Site From Yours!
3. NEW LINKS: Web Design Tutorials, Font Resources,
Internet Searching
4. SURVEY: Audience Loyalty
5. OTHER VOICES:
* DHTML Pop-Up Menus: A Parable of Triumph and Loss - WDVL.com
* Preloading Images for Creating Mouseover Effects - WebDeveloper.com
* Book Review: CDnow - Rags to Riches on the Internet - WebDeveloper.com
* Customizing Java Applets - WebReview.com
* Building for the 5.0 Browsers - Builder.com
* Going open source - Builder.com
6. NET NEWS:
* Online Auction House May End Up in Big House
* Gore to Seek Information-Technology Funds
* Andreessen to be AOL CTO
* Sun Releases Jini Technology
* New PalmPilot due next month
Spread the word! Feel free to send a copy of this newsletter to
your friends and colleagues, and while you're at it, snap a link
to WebReference.com.
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1. GIORDAN ON GRAPHICS: Text Effects in Photoshop
Combine Photoshop layer effects and text selection techniques to
create fabulous font fireworks to light up your page. By Dan
Giordan.
http://www.webreference.com/graphics/column7/
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2. NEW FEATURE: Search This Site From Yours!
Now you can add this simple search form to your site to search
WebReference.com remotely. Best of all, it's free.
http://www.webreference.com/cgi-bin/search.cgi
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3. NEW LINKS: Web Design Tutorials, Font Resources, Internet
Searching
>Web Design Tutorials
The path to great looking, fast loading Web pages is paved with
step-by-step tutorials. Get started on the right foot at our
newly updated graphics (and design) tutorials page.
http://www.webreference.com/authoring/design/tutorials.html
>Font Resources
Searching for a font that's just the right type? Our font resources
have just been updated with links to thousands of fonts, hundreds
of font facts, and the best foundries on the Web.
http://www.webreference.com/authoring/graphics/fonts.html
>Internet Searching
Searching, searching... We're almost always in search of something.
Our newly reorganized Internet Search section will help you find
just what you're looking for without sending you on a wild goose
chase.
http://www.webreference.com/internet/search/
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4. SURVEY: Audience Loyalty
Frequently updated, high quality content that displays quickly
and is easy to use are the main factors that retain your Web
audience. What a surprise! A new poll of 8600 Web households also
suggests that branding, old media advertising, and banner ads are
less effective in gathering an audience than search engines,
e-mail, Web site links, and word of mouth.
Forrester Research's Media Field Study for January reveals that
users return to their favorite sites for the strong content (75%)
and regular turnover of information (54%). Snappy design that loads
quickly (58%) and is easy to use (66%) are two other important
factors.
Users said that branding (13%), cutting edge technology (12%),
chat and BBS (10%) had little effect in their decision to return.
Keep in mind that return visit factors were gleaned from a survey,
some of these factors are difficult to quantify.
According to the survey getting them there in the first place is
best done by search engine placement (57%), e-mail messages (38%),
external links (35%), and word of mouth (28%). Our own experience
supports the email and link factors.
Most Used Sources for Web Addresses
-----------------------------------
Search Engine 57%
E-mail Messages 38%
Web Sites 35%
Word of Mouth 28%
Magazine Ads 25%
TV Commercials 14%
Periodical Articles 11%
Vendor Catalogs 11%
Newspaper Ads 9%
Banner Ads 7%
Radio Ads 2%
Mail Ads 2%
Factors Driving Repeat Visitors To Their Favorite Web Sites
-----------------------------------------------------------
High Quality Content 75%
Ease of Use 66%
Quick to Download 58%
Updated Frequently 54%
Coupons and Incentives 14%
Favorite Brands 13%
Cutting Edge Technology 12%
Games 12%
Purchasing Capabilities 11%
Customizable Content 10%
Chat and BBS 10%
Other 6%
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
5. OTHER VOICES: DHTML Pop-Up Menus: A Parable of Triumph and Loss,
Preloading Images for Creating Mouseover Effects,
Book Review: CDnow - Rags to Riches on the Internet,
Customizing Java Applets, Building for the 5.0
Browsers, Going open source
>DHTML Pop-Up Menus: A Parable of Triumph and Loss
(Based on a True Story)
Never underestimate the power of underestimation - the easy things
in life are clearly the most challenging. Here we follow along in
the development journey of a Dynamic HTML technique for a client -
namely, pop-up menus using mini-browser windows - as a microcosm of
the pain, woe, and triumph of birthing an idea from "sure that
sounds easy" to actual implementation. For Windows v4+ browsers.
See also our hierarchical menus.
http://WDVL.com/Authoring/DHTML/Menus/
http://www.webreference.com/dhtml/hiermenus/
>Preloading Images for Creating Mouseover Effects:
Tutorial and Free Code Generation
Everyone always wants to know how to make those cool mouseover
effects, so we got two of our best mad scientists together to cook
up this potion for you. Now our software writes your software, so
you just pick the images and have fun.
http://www.webdeveloper.com/categories/javascript/javascript_preload_roll.html
>Book Review: CDnow--Rags to Riches on the Internet
You will learn more about creating and running a Web business
from this book than you will from reading five typical books
on e-business.
http://www.webdeveloper.com/reviews/book39.html
WebDeveloper.com, Jan. 25, 1999
>Customizing Java Applets
PageCharmer Pro proves to be a worthy tool for those who want to
add Java applets to their site.
http://webreview.com/wr/pub/1999/01/22/feature/index.html
WebReview.com, Jan. 22, 1999
>Building for the 5.0 Browsers
Unlike previous browser iterations, designing pages for the new
5.0 browsers will be standards-based.
http://www.builder.com/Authoring/Browsers50/
Builder.com, Jan. 19, 1999
>Going open source
Builder.com's going open source for their content and news.
http://www.builder.com/Business/Shafer/011899/
Builder.com, Jan. 18, 1999
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6. NET NEWS: Online Auction House May End Up in Big House,
Gore to Seek Information-Technology Funds,
Andreessen to be AOL CTO, Sun Releases Jini Technology,
New PalmPilot due next month
>Online Auction House May End Up in Big House
New York City officials are investigating claims of fraud at
auction site eBay.
http://www.internetnews.com/ec-news/1999/01/2502-ebay.html
Internetnews.com, Jan. 25, 1999
>Gore to Seek Information-Technology Funds
Vice President Al Gore is promising a 28 percent raise in
tech spending in next year's budget.
http://www.mercurycenter.com/business/top/085356.htm
San Jose Mercury News, Jan. 24, 1999
>Andreessen to take AOL's CTO Post
Marc Andreessen, executive vice president and cofounder of Netscape
Communications, has agreed to become chief technology officer at
America Online, the No. 1 U.S. online service, following its
acquisition of Netscape, according to reports.
http://www.internetnews.com/bus-news/1999/01/2501-netscape.html
Internetnews.com, Jan. 25, 1999
>Sun Microsystems Announces Jini Technology
Sun Microsystems Inc. Monday released its new "Jini" Java-based
networking technology that enables instant network connectivity
using many different electronic devices.
http://java.sun.com/products/jini/
http://www.webreference.com/new/980720.html - Jini details
http://www.internetnews.com/wd-news/1999/01/2501-sun.html
Internetnews.com, Jan. 25, 1999
>New PalmPilot due next month
The Palm III X, to be unveiled in late February, will feature a
clearer display and expanded memory in the same form factor
as the Palm III, according to News.com. In the same time frame,
3Com is expected to finally release its much-anticipated "Razor"
product, which will sport a slimmer case and an enhanced battery.
http://www.news.com/News/Item/Textonly/0,25,31310,00.html
News.com, Jan. 22, 1999
That's it for this week, see you next time.
Andrew King
Managing Editor, WebReference.com
update@webreference.com
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The WebReference Update is the "Official Resource for Web News"
for the International Webmasters Association (IWA). The IWA and
WebRef have partnered to better serve our members by providing
timely, relevant info to help stay on top of their profession.
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Also on Internet.com .... http://www.Internet.com
Guide to Internet Access and the WWW http://www.boardwatch.com
The best Web sites every moment http://www.coolcentral.com
The Reference Desk for Web Marketing http://www.cyberatlas.com
The latest Internet news http://www.internetNews.com
How to do e-commerce on the Internet http://e-comm.internet.com
The Leading Business Internet Magazine http://www.internetworld.com
Java applets: freeware and shareware http://www.javaboutique.com
A free cut & paste JavaScript library http://javascriptsource.com
The definitive high-tech encyclopedia http://www.pcwebopaedia.com
Boost your site's search placement http://searchenginewatch.com
ServerWatch ratings and reviews http://www.serverwatch.com
Download Internet apps 4 WIN 3.x/95/NT http://www.stroud.com
THE list of ISPs with 3,000+ http://www.thelist.com
The Web Developer's Virtual Library http://www.wdvl.com
Web server software comparisons http://www.webcompare.com
WebDeveloper, resources and tips http://www.webdeveloper.com
The developer's guide to webmastery http://www.webreference.com
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